About Us

Hi there, and welcome to Zimbabwe’s very first consumer advocacy website. We say very first as we’ve seen no evidence of anything close, and we have looked.

We wanted to create a space where the voice of the customer is heard, not just in a Call Center echo chamber but out here, out loud, where everyone can judge a company’s services not just on their advertising, but on the results.

This space isn’t just for us to moan about bad service, but also to glorify those businesses that don’t do only what they’re MEANT to do, but more. Those lowly workers in otherwise ordinary companies who go out of their way to help us, the people who really pay their salaries.

The goal is not to vilify, but to enable those companies with either service or perception problems to try and bring themselves to account, to demonstrate to the paying public that it’s not just about the bottom line – it’s about the front line. It’s how WE are treated, from the reception desk or automated switchboard, all the way through to the upper echelons of corporate management.

We have long wanted a voice, and although the Consumer Council of Zimbabwe has been available (although largely silent in the past few years), it will take a grassroots movement of disaffected consumers to create a shift in the culture of Zimbabwe.

Tell us your stories, and we’ll see if together we can’t make a difference.

Joe Ruzvidzo and the COMSUMERIZIM team.

What we’re trying to do here

Consumer Activism – Wikipedia

Goals include making goods and services available to consumers safer, better quality, environmentally friendly, and more readily available.

The activists and consumers in the movement hope to provide security and healthy standards for employed consumers. The state should protect against profiteers, disease, unemployment, and market fluctuations[1]. Consumer movements challenge social order and transform it through the propagation of ideologies of consumption in hopes of dramatically changing mainstream views. The ideal goal is to push consumers to question the morality of a purchased product’s origins.

Consumer activist tactics can include boycotts, petitioning the government, media activism, and organizing interest groups.

What we’re facing

Opponents of consumer activism often represent business interests. Some business have brought lawsuits against consumer groups for making negative comments about their products or services. Many of the suits have been successfully defended as exercises in free speech.